MARKETING THROUGH SOCIAL MEDIA COURSE OVERVIEW Social media marketing is becoming a phenomenon that can no longer be ignored and needs to form part of any corporate marketing strategy. But the rules of the game are very different from both traditional and web marketing and to reap the rewards and avoid the disasters, you need to know what you are doing. To assist in this regard AstroTech is running a course called "Marketing through Social Media".

22-24 February 2012 06-08 June 2012 22-24 August 2012 07-09 November 2012   Receive regular training updates

 The course covers the following key topics:

• Traditional marketing vs social marketing

• Developing a social networking strategy

• Integrating on-line with off-line

• What kind of social media is appropriate to your business?

• Social media options including:

• Facebook

• Twitter

• You-Tube

• LinkedIn

• and many others

• The differences between a fan page and a corporate website

• The role of the corporate website in social media marketing

• The power of viral marketing

• Campaign creation, management and measurement

• Brand building or revenue generation?

• Engagement with your market

• Reputation management

• Dealing with two-way conversations while you have been used to one-way

• Dealing with on-line criticism

• Nurturing fans that stick up for your brand

• Metrics and performance

• Acquiring “fans”, “friends” and “followers”

• Social marketing and company policy

• The involvement of the legal, IT, PR and marketing departments

• and Much More!

WHO SHOULD ATTEND

• Marketing professionals

• Brand managers

• Marketing co-ordinators

• Marketing project managers

• PR professionals

• IT professionals

• Anyone else involved in corporate or social marketing

KEY BENEFITS

• Understand what social marketing is and how it can apply to your company

• Learn how to develop a social marketing strategy for your organisation

• Understand the different social media platforms and what is most suitable when

• Understand the “new rules” of marketing such as how to deal with criticism in an on-line forum and how to engage with your market

• Understand what you can expect social marketing to achieve for your business

TERMS AND CONDITIONS

Upon receipt of your enrolment, a tax invoice will be processed and payment is required prior to the start of the scheduled course.

Should course expectations not be met for any reason, delegates are given the opportunity to leave before lunch on the 1st day and receive a full refund of the course fee.

Cancellations

A cancellation can only be confirmed if we are advised in writing at training@astrotech.co.za

For cancellations received more than one week prior to the course:

• 0% cancellation fee will apply.

For cancellations received less than ONE WEEK prior to the course:

• 50% cancellation fee will apply. 

For cancellations received within 24 hours of the course:

• 100% cancellation fee will apply.

Substitutes are welcome at no additional charge at any time prior to the course.

Postponements

Requests to postpone course attendance must be received in writing at least three full working days prior to the course commencement. Should we not receive written confirmation within this period; the postponement will be subject to an additional fee of R 1,430 (excl VAT) per delegate.

All course postponements or programme exchanges need to be utilized within 6 months of the original course booking or the course fee will be forfeited.

Cancellations on postponements or exchanges are subject to the full course fee.

Absent Delegates

In the event that a delegate does not arrive for the course and no written cancellation has been received and confirmed, the full course fee will be payable.

Presenters

Should it be necessary, AstroTech reserves the right to substitute the presenter.

Communication

When a person registers on AstroTech’s website, is registered on an AstroTech course or sends an email to AstroTech, that person consents to receiving communications electronically or otherwise by AstroTech and/or its business partners.

Disclaimer

AstroTech wish to advise that they will not be held responsible for any loss, damage or harm, direct, indirect, consequential or otherwise and howsoever arising that may be caused to any person or property during the providing of any services by AstroTech to the client.